Without an Instagram endorsement from Reese Witherspoon, a shout-out on Today from Jenna Bush Hager, or any major traditional publicity pushes, Casey McQuiston’s debut romance novel about the First Son of the United States and the Prince of Wales managed to do what few books in any genre manage-it went viral. Red, White & Royal Blue is the little novel that could. First there was Twitter chatter, then came the New York Times best-seller list, and soon a film adaptation was in the works. But while we’ve reclaimed the rom-com in film, these books are still often relegated to being “guilty pleasures” or considered “mommy porn.” This week we’re discussing these overlooked, often powerfully feminist books-that just so happen to have a happy ending. In 2016 these novels made up 23% of the overall fiction market, and they consistently out-perform all other genres.
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